AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Insights on iOS in the US
Discover the latest performance trends for top Film & Television iOS apps in the US during Q2 2024, with data sourced from Sensor Tower. Dive into download, revenue, and user engagement metrics for industry leaders.
In the second quarter of 2024, the Film & Television category on the iOS platform witnessed varied performances among top applications in the US. Here's a brief overview of how these apps fared, with all data provided by Sensor Tower.
Max: Stream HBO, TV, & Movies saw a fluctuating trend in revenue, peaking at $4.6M in mid-June. Downloads initially dropped to 1.6K but rebounded to 4.7K in the third week of June. Weekly active users consistently grew, reaching a high of 27K by the end of the quarter.
Netflix experienced modest revenue figures, averaging around $550K per week, with a slight downtrend to $482K by late June. Downloads showed a rising trend in the latter half of the quarter, with a peak of 2.1K. Active users remained stable with a slight peak at 52K in late April and late June.
Disney+ had a notable increase in revenue, jumping from $2.9M to $4.4M by the end of June. Downloads surged significantly in the last week, hitting 3.1K. The app's weekly active users also saw a robust increase, climbing to 25K in the final week.
Star+'s revenue exhibited some volatility, with a peak of nearly $3M in early April, followed by a sharp decline to $585K in the last week. Downloads were relatively low, with an unusual spike to 2.1K in the second week of April, and active users showed a slight uptick, ending at just over 10K.
Amazon Prime Video maintained a steady revenue, with a peak of $2.7M mid-quarter. Downloads saw a gradual increase, reaching 953 in the third week of June, and the active users showed a healthy increase, peaking at 18.7K in the same period.
For more in-depth insights and detailed analytics on the performance of these and other applications, Sensor Tower's comprehensive data platform offers a wealth of information.